It is always excused that men are highly visual creatures, thus the inability of a majority of them to settle their eyes on one woman and commit to monogamy.
Many enjoy juggling women as they weight pros and cons of getting into relationships with them- some do this with marriage in mind while others just want to have a good time.
All men, whether poor, middle class or wealthy, play this game knowing well that the women they are considering are also weighing them on whether they would make good boyfriends and husbands. And the scales are often, not in their favor because they will be judged based on their looks and wallet sizes.
The wealthy men know this. They are high value and in demand. And so, many devise ways in which to determine if they would pick a woman for a partner, or allow themselves to be picked by a woman who thinks she had the upper hand from the get-go.
According to Kenyan Psychologist Benjamin Zulu, such men are not stupid and they know what they are doing when they are sieving women as they look to settle down in a relationship.
“As you go through life, you’ll notice that it’s the girls who have nothing to offer who demand the most. Those who insist they want to marry a rich man are often the same with no job, no business, no income and drifting from one man’s bed to another. They mistake having high standards for having high expectations. They think having an attitude is the same as having high value,” began Mr Zulu.
He went on, “Rich men are not stupid. They didn’t make their money by not thinking. Only two things will happen to you: the men who have much money but a mean heart will take advantage of your delusion to ‘smash and pass.’ The men who have much money and a marriage mindset will strictly shun you. And since they’re polite and speak less, you’ll run after them for long, thinking you have a chance.”
According to a 2025 study, Marrying a Billionaire, it was found that most wealthy people married spouses from upper-class backgrounds that matched theirs and family strategies aimed at preserving wealth, influence and status.
With Nairobi home to approximately 4,000 dollar millionaires, the question of how wealthy men choose their wives is an intriguing one. But how many of these affluent individuals are married, and what qualities do they look for in their life partners?
Another 2025 study, Journal of Marriage and Family, examined spouse preferences and found that prospective spouses preferred partners- male or female- who had high incomes, property ownership, good education, attractive physical appearance, similar ages and urban backgrounds.
Benjamin Zulu concluded by advising women to become high value women who also high values including self respect and sexual hygiene.
