- Citizen TV, facing a talent drain to both government institutions and rival media companies, is once again recruiting familiar faces to fill vacancies
- According to sources familiar with the situation, NTV’s Olive Burrows has been selected to take over from Victoria Rubadiri, who is leaving to join warner media’s CNN
- Burrows, currently in her notice period at NTV, is expected to join Citizen TV within the next month
Royal Media’s Citizen TV has poached NTV’s prime anchor, Olive Burrows, to fill the shoes of the departing Victoria Rubadiri, who is set to join CNN as an African correspondent.
Renowned for her commanding presence and incisive reporting, Burrows brings a wealth of experience to her new role at the Dennis Pritt based media house.
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Burrows’ recruitment is just the beginning of Citizen TV’s ambitious talent acquisition strategy.
Rumors have it that the network is also eyeing replacements for other departed luminaries, such as Chemutai Goin and Hassan Mugambi, who have transitioned into government roles.
To address this challenge, Citizen TV has set its sights on Melita ole Tenges, NTV’s esteemed political reporter, to step into Goin’s shoes.
Tenges’ potential move is seen as a logical career progression with promising financial incentives.
Burrows’ recruitment is just the beginning of Citizen TV’s ambitious talent acquisition strategy.
Moreover, the network Is considering Brian Obuya, renowned for his expertise in special projects, crimes, and investigations at NTV, as a prime candidate to replace Mugambi.
Must Read:
1: Victoria Rubadiri Quits Citizen TV, Set to Join CNN
2: Hassan Mugambi, Chemutai Goin Quit Citizen TV for Plum Government Jobs
As tensions escalate in the talent tug-of-war, Citizen TV remains undeterred in its pursuit of top-tier journalists.
The network’s keen interest in NMG’s Crime and Investigations Desk underscores its strategic pivot towards in-depth reporting, a trend analysis suggests will drive viewership and advertising revenue.
Beyond raiding NMG’s talent pool, Citizen TV has cast its net wider, eyeing potential recruits from KTN. Emmanuel Too, a seasoned reporter, emerges as a frontrunner for a political reporter position.
Moreover, with an eye on bolstering its investigative journalism unit, Citizen TV sets its sights on KTN’s Crime and Investigations Desk, led by former BBC reporter Francis Ontomwa.
Amidst the talent frenzy, NTV has embarked on a defensive strategy, re-engineering its editorial programs to retain its prized assets within the Crime and Investigations Desk.
