Kenya’s YouTube scene has grown tremendously, with content creators building massive followings and even turning their channels into full-time careers. While this is commendable, some trends have become repetitive, annoying and downright exhausting for viewers. It’s time Kenyan YouTubers gave us a break from these overused and sometimes misleading tactics.
One of the biggest offenses is the rampant use of clickbait titles and misleading thumbnails. Far too often, a video promises jaw-dropping content only for viewers to realize they’ve been tricked into watching something completely different. Titles like “You Won’t Believe What Happened!” or “I Almost Died!” create unnecessary hype, only for the actual content to be underwhelming. While clickbait might get views initially, it erodes trust in the long run and viewers eventually get tired of being deceived.
Another trend that needs to stop is the overuse of pranks and fake drama. While pranks can be entertaining, many Kenyan YouTubers have taken it too far with staged scenarios that insult viewers’ intelligence. Fake breakups, fake pregnancies and scripted confrontations are becoming tiresome, especially when audiences can clearly tell they are not genuine. A little authenticity would go a long way in making content more relatable and engaging.
Then there’s the obsession with excessive flexing and fake luxury. Kenyan YouTube has seen a rise in influencers flaunting expensive cars, designer clothes and lavish lifestyles that may not even be real. The pressure to appear rich has led some content creators to rent luxury items or exaggerate their wealth, creating unrealistic standards for their viewers. Instead of inspiring, this often leaves audiences feeling disconnected, especially in a country where many are struggling financially.
Last but not least, the recycling of the same trends without creativity is making Kenyan YouTube feel stagnant. Every time a new trend pops up, dozens of content creators jump on it without adding any originality- the burnt orange couches, the mirrors in the living room, going to specific social amenities… Whether it’s relationship Q&A’s, house tours, or reaction videos, there’s little effort to bring a fresh perspective. Viewers are craving creativity and originality, not the same overused formats that offer nothing new.
Kenyan YouTube has immense potential, but for it to remain engaging and impactful, content creators need to be more innovative and authentic. By moving away from misleading, repetitive and unrealistic content, YouTubers can build stronger, more meaningful connections with their audiences. It’s time to level up and give Kenyans content that is fresh, honest and worth watching!
And enough with the GRWMs (get ready with me) and hauls already … story for another day!
